Inventing the future of work.
20.6 million knowledge workers now work for themselves. Sollo is building the platform they run on.
through Sollo
Three forces are converging into a once-in-a-decade window.
38% of US skilled knowledge workers freelance in 2026, up from 28% a year earlier, and 58% of full-time knowledge workers are considering it. Independent professional-services consultants in the US are up 55% since 2020, to 11.5 million.
AI is displacing team-based roles while letting individuals operate at enterprise scale. 60% of new US business owners used AI to launch in 2025, and freelancers who use AI earn 34% more per hour. They need a sales tool, not a sales team.
Players like HubSpot, Salesforce and even newer CRMs like Attio are designed for teams. No incumbent combines lead generation, outreach coaching and pipeline management for one-person businesses, nor do they have plans to build out solo-specific functionality or a community for this avatar.
A US$11 billion serviceable market, and Sollo needs a fraction of one per cent of it.
Solopreneurship is counter-cyclical: recessions increase self-employment as displaced workers start businesses.
Tap a section to see what it includes
One platform that a one‑person business runs on.
Offer creation, prospect discovery, the Sollo AI sales agent, CRM and a unified inbox, with the community at the centre.
Landing pages, booking links and lead magnets generated straight from the offer that already lives in Sollo.
Client records, onboarding and renewals, from won deal to delivered project.
Proposals become invoices become payments, including micro-transactions.
A marketplace that promotes Sollopreneurs to companies looking for their expertise. Further down the track, once the network proves the demand.
Every arc that fills moves more of the US$150–$750 a month solopreneurs spend across 5–7 tools into Sollo, and makes it harder to leave.
We have paying customers and we are acquiring them efficiently.
22 of 34 trials that reached a decision converted.
More customers every month, and more of them doing the work that wins clients.
Sollo has an engaged community.
Solopreneurs are the fastest-growing workforce, but no sales tooling is built for them.
The first problem Sollo solves is the one upstream of every other: revenue.
Everything one person needs to find, win and keep a client.
Every arc of the loop, AI-native from day one.
- Leads, contacts and deals on one board
- Stages from lead to closed won, each showing the next action
- Next: reply badges, sequences and an action dashboard
- A five-tab profile for every lead
- LinkedIn profile, company and the full conversation in one place
- Shown in My Leads and the pipeline
Add Sollo as a connector in Claude or ChatGPT, sign in and approve access in one flow. Customers ask about contacts and deals, capture notes, review the pipeline, find and enrich leads, and draft messages.
- Landing page builder, generated from the offer
- Calendar booking links
- Lead magnets that feed the pipeline
- Client records from the won deal
- Onboarding and delivery tracking
- Renewals, upsells and a VA seat
- Proposals generated from the offer
- Invoices, then payments via Stripe
- Micro-transactions
- Sollopreneur profiles built on real results
- Companies looking for expertise
- Success fees on work won
Solopreneurs have no team, no manager and nowhere to go.
56% of UK micro-business owners have felt isolated running their business, and the self-employed are 2.5 times as likely as everyone else to feel lonely often or always. When Sollo gives them somewhere to go, they turn up.
Sales challenge
The 20-day challenge kicked off 5 October with 61 current and new customers signed up. The beta cohort behind it made US$450,000 in eight weeks.
Live events
The first Sollo co-working club was double oversubscribed. Inbound requests from Rotterdam, London, Seattle, Paris and Poland.
Community sessions
Live sessions, a resource vault and a peer network across 16 countries.
Our immediate competition is sales tools. None of them are built for one person.
| Tool | Price (USD) | Built for | Versus Sollo |
|---|---|---|---|
| HubSpot | $7–$20/seat; agents $100+ | CRM and marketing for teams | No offer creation, no coaching, no community. AI agents gated behind Professional. |
| YouSpot (HubSpot Next) | $1–$10/mo, beta | Personal contact graph | No pipeline, coaching, LinkedIn or WhatsApp inbox, or community. Validates the segment. |
| Sales Navigator | $120–$160/mo | Prospecting only | No CRM, coaching, inbox or offer creation. |
| Attio | Free–$99/user | AI-native CRM for GTM teams | No prospecting, coaching or community. €99M raised and moving upmarket. |
| Clay | Free–$446+ | Data workflows for GTM engineers | Best enrichment; no CRM, coaching or inbox. Steep learning curve. |
| Breakcold | $59 | Social CRM | Closest on the inbox. No prospect database, offer layer, coaching or community. |
| lemlist, Apollo, Instantly | $47–$119/user | Outbound for sales teams | Data and sequences that feed HubSpot and Salesforce rather than replace them. |
| ChatGPT, Claude, Gemini | ~$20 | Generic AI | No living context or pipeline memory. Sollo becomes their context layer via the MCP. |
| Sollo | $49–$197 | One-person businesses | The only platform combining offer, prospecting, AI coaching, CRM, inbox and community. |
Next, we compete with the tools solopreneurs are forced to stitch together.
Each arc of the wheel replaces a subscription. Together they cost US$150–$750 a month and share no context.
HoneyBook and Bonsai run proposals, contracts and invoicing for independents, with no prospecting or coaching. They are closer to partners than competitors: they start where Sollo wins the deal.
From five to seven tools and guesswork, to one platform and a plan.
Sales Navigator for leads, a coach for advice, spreadsheets for pipeline, and no system to reliably generate revenue. Selling alone, between delivery calls, from a referral network built by accident.
One record runs the whole business, from first click to final invoice. Sollo AI wins the client, builds the pages that attract the next one, keeps delivery and renewals on track, and gets you paid. Each morning it sets the agenda; the community and your challenge cohort hold you to it. And it works inside Claude or ChatGPT through the Sollo MCP.
The window is now.
The customer is arriving faster than the tools. Whoever owns this segment in the next two years keeps it.
A product-led, community-led motion with low acquisition cost can own it. Sollo already has paying customers, a community that turns up, and a founding team in seat.
Every customer brings the next one.
Content and ads build the newsletter. Webinars and the podcast go straight to a free trial. Partners turn the flywheel into a channel of its own.
44.6K followers, 8.65M impressions a year
US$4.42 per subscriber, early Meta ads
1,716 subscribers, 38% open rate
400+ sign-ups across two partner webinars
Going Sollo, a new episode every week
Referrals have already closed
47.6% of decided trials convert
$728,076 won through Sollo
108 active members, 61 in the challenge
19 partners with referral codes
400+ sign‑ups
New episode weekly
44.6K followers
US$4.42 per subscriber
Deals already closed
1,716 subs · 38% open
47.6% of decided trials convert
$728,076 won through Sollo
108 active members, 61 in the challenge
19 partners with referral codes
The audience is already here, and it's compounding.
One episode a week. 50 to 80 pieces a month.
The Going Sollo podcast is the atomic unit: three episodes so far, weekly since 14 October. Every episode gets a search keyword before recording, and everything else derives from it. Episode 1 shows the waterfall.
With Daniel Bustamante, CMO and founder of the Velocity email agency.
Competitors can copy features. They can't copy a room full of people.
Ads and content find the audience; community turns a location into a stronghold. Across two tracks we partner with local co-working spaces and trusted solopreneur brands to borrow audiences that already exist, rather than relying on our own.
They work and they convert. The first Amsterdam event was double oversubscribed and converted multiple paying customers. Next: the same format wherever ads and content build a cluster of customers, starting in the US.
400+ sign-ups across two events, run with partners who have large audiences with our ICP.
Product and geographical expansion.
The wedge
Landing pages, booking links
Clients, delivery, VA seat
Proposals to payments
Companies hire Sollopreneurs
Across every arc: Sollo AI acting through the customer's mail, calendar and meeting notes, and the Sollo MCP inside every assistant.
Meta ads, the podcast and founder content aimed at US solopreneurs, with spend and CAC measured by state to find the optimal location (experiments will be run across major European cities also).
Where customers cluster, in-person events, partners and challenge cohorts turn an audience into a local network that refers itself.
Ads and content find the next location; community locks it in. The UK and Europe run on the same loop.
Why the US: it is already the biggest source of demand, with 31% of website visitors in the last 90 days against 15% from the UK, and 17 of the 65 paying customers on 27 October, level with the UK.
Current pricing.
These tiers are for Sollo Sales. Future Sollo products will fold into them or launch as new tiers, or give us new revenue streams. Founding members get Elite at US$97 a month, locked for life; from December 2026 new customers choose from four tiers.
Organise your first deals
- 50 contacts, 5 active deals, 1 offer
- 10 Sollo AI interactions a month
- Gmail read and send
- Pipeline board and tasks
$39/mo billed annually. Your CRM plus Sollo AI for the network you already have.
- 2,500 contacts, unlimited deals
- 200 AI interactions, all AI skills
- WhatsApp and LinkedIn messaging
- Analytics and weighted forecasting
- Enrichment credit top-ups
$94/mo billed annually. The complete engine: find, enrich, automate and close.
- Unlimited contacts, deals and offers
- 1,000 AI interactions a month
- AI-suggested leads and ICP scoring
- 2,000 enrichment credits a month
- Sequences, automation, daily digest
$2,364/yr billed annually. Pro plus the people behind you.
- Unlimited AI, 5,000 credits a month
- Sollo Community and resource library
- 1:1 onboarding session
- Group accelerators and live webinars
Free users are valuable before they ever upgrade.
Limited Sollo
50 contacts, 5 deals and 10 AI interactions. Enough to feel the method work.
Why they upgrade: they hit the limits once deals flow. Essentials lifts them to 2,500 contacts, unlimited deals and every AI skill.
The content machine
The weekly podcast, the Going Sollo newsletter, masterclasses and benchmarks.
Why they upgrade: the content teaches the method; the paid plans run it for them. Elite adds the full resource library and live webinars.
Community, lite
A view into the community, so they see what paying members get and win.
Why they upgrade: to join in, not just watch. Full community access and group accelerators come with Elite.
Paid events
Tickets to meetups and challenges. The fastest route to upgrading.
Why they upgrade: the sales challenge costs US$497 on its own and is free on an annual plan.
Proprietary aggregate data
Every free user who logs deals and outcomes makes Sollo AI smarter and the benchmarks authoritative.
Distribution
A free user who brings two friends, one of whom upgrades, has generated revenue at zero CAC. When Sollo Marketing launches in Q1 2027, product-led growth kicks in: every free landing page carries “Built by Sollo” to new prospects.
Future revenue
The quarterly Solopreneur Benchmark Report positions Sollo as the authoritative voice on the solopreneur economy.
New products fold into today's tiers, with new revenue lines on top.
Pricing for future Sollo products integrates with the Sollo Sales tiers, with some new tiers created. The financial model includes the Sollo Marketing and Operations add-ons and Sollo Payments; the other lines show the direction we want to take.
A share of proposals paid through Sollo, including micro-transactions. In the model from October 2027 at 1% of payments processed. HoneyBook has processed US$13B for independents.
A fee on work won through the Sollo marketplace, once it launches.
Usage-based top-ups from US$15, already built into pricing: 1 credit per lead, 4 per email, 40 per phone.
Paid events, challenges and masterminds. The challenge sells at US$497 to non-customers.
The Solopreneur Benchmark Report: a free summary, with a paid deep-dive or Pro benefit.
Sollo Marketing (January 2027) and Sollo Operations (July 2027) at US$47 a month each, included in Pro and Elite. Essentials customers add them or upgrade.
Solo business churn. Here's what we're doing about it.
The daily agenda, the sales challenge and the community give customers a reason to log in every day.
A year paid upfront. 49 monthly · 8 annual today; the sales challenge is free on an annual plan.
From December 2026, customers who step back move to the free tier instead of cancelling.
One rep from July 2027, then one per 750 paying customers. Takes a point off monthly churn in the plan.
Customers who grow add help inside Sollo instead of leaving for a team tool (Sollo Operations, 2027).
The plan uses 3.1–3.9% a month. These are the levers that hold it there and bring pauses down.
The Numbers (actuals and projections)
Michael Lovegrove · Founder & CEOHe was a solopreneur, built his own systems, and is turning it into a global product.
JRNY, a fintech, acquired in 2020.
EMEA ARR in ten months.
With these methods built into Sollo AI.
LinkedIn followers, building in public.
Six hires, each tied to a lever in the plan.
Athletes over specialists, a principle from the investors' own experience. Fred owns product and Sollo AI; Paul owns engineering and platform.
Operations, challenge delivery, warm follow-up and data.
LinkedIn integration in-house, then payments.
Runs the community day to day: challenges, accountability groups and city meetups.
Native-English copy for the newsletter, lead magnets, landing pages and webinars. Adds two webinars a month and a new lead magnet each quarter.
Owns paid acquisition. Grows ad spend from US$7.6K to about US$69K a month by August 2028, with paid CAC payback under 6 months.
One rep from July 2027, then one more for every 750 paying customers: three by June 2028. Takes a point off monthly churn.
The founding team moves onto full-time terms first: Fred in October, Dylan in November and Paul in December 2026. Mari becomes Marketing Manager, running production and distribution of the podcast and social content. Omar runs DM sales on a base fee plus sign-up bounties, and eight more reps join on the same terms by January 2028. Headcount grows from 12 in February 2027 to 22 by May 2028, DM reps included.
Three compounding layers of moat.
Integration density
Sollo replaces single-use tools. Every new arc deepens it, and the MCP makes Sollo the memory of the business across every tool it touches.
Community network effects
56% of UK micro-business owners have felt isolated running their business (YouGov for the British Business Bank, 2025). When your accountability group, city meetup, challenge cohort and referrals live inside Sollo, leaving means leaving your peers.
Proprietary data
Sollo AI is built on a method behind US$35M of client revenue. As usage grows, Sollo learns which offers, openers and prices work for which solopreneur in which market.
Every early-stage investment carries risk. Here are ours.
| Risk | What could happen | What we do about it |
|---|---|---|
| Churn | Solo businesses close at high rates; part-timers return to employment. | The daily agenda, challenge and community create habit; the VA seat keeps customers who grow; the free tier keeps those who step back. LTV is 5.2× ad CAC counting pauses as lost and 11.7× without them (see Retention). |
| Competitive | An incumbent launches a solopreneur tier. | This has already happened with YouSpot (HubSpot). We're not concerned because 1) they are a slow enterprise, 2) they will never take the community approach, and 3) the vision for our product is well beyond a CRM. |
| AI commoditisation | Solopreneurs build their own workflows in ChatGPT. | Sollo's value is living context, method and daily cadence. The MCP makes Sollo the context layer inside assistants, not a competitor to them. |
| Team | A solo founder. | A founding team in seat across product, engineering, design and marketing, with DM sales run by Omar on a base fee plus sign-up bounties. An option pool will be offered. |
| Market | An economic downturn reduces freelancing. | Solopreneurship is counter-cyclical: 2026's AI layoffs coincided with rising business applications and side businesses. |
Raising US$1M–1.2M to pass 1,000 paying customers and US$1M ARR.
In the financial model, ARR passes US$1M in September 2027 and paying customers pass 1,000 in November 2027 (1,103). The pre-seed is the only round needed: cash is lowest at US$130K in March 2028, and operating cash flow turns positive in April 2028.
Equity, from existing investors, the Head of Product and new investors who add reach in the US market.
The financial model has the round landing in full in December 2026.
Inventing the future of work.
Join us on the journey.
Confidential · October 2026. This presentation does not constitute an offer of securities or investment advice. Forward-looking statements are plans and estimates, not guarantees.